Elly is a home-grown children’s fashion label for children from the ages of 0 to 6 years. Its designs are guided by the principle that children’s clothing can be beautiful without compromising comfort and practicality. Even though it is fashion for children, Elly is about making each collection fun and distinctive. The sheer variety in the store makes shopping with Elly an exciting and memorable experience and with its beautiful packaging Elly is a great stopover for gift buying. It also stocks a carefully curated range of art prints for children’s rooms as well as shoes and accessories.