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Heineken(R) Pre-Race Party
Heineken® will jump-start the Singapore Grand Prix 2019 season with an exclusive Pre-Race Party featuring FLUME (DJ SET). Lucky consumers can score one of 1,000 double passes*. The national augmented reality (AR)-driven ticket hunt for the Heineken® Pre-Race Party runs from today till 21 August.
Heineken®’s tech-fuelled campaign, Heineken® AR Cheers, gets consumers to use their smartphones to unlock premium Heineken® F1® experiences through AR. Entry is easy.
Simply need to grab a friend and cheers two Heineken® (Limited Edition Heineken® F1 bottles, Heineken® 0.0 bottles or Heineken® glasses), following the prompts on www.heineken.com/sg/F1, conjure the F1® car avatar to reveal instantly if you have won tickets to the Heineken® Pre-Race Party. Powered by 8th Wall technology, this is the first time a brand has used web-based AR technology to power a live competition of this scale, globally.
Here’s how it works:
- Grab a friend and cheers any two Heineken® bottles or glasses together
- Follow the prompts on www.heineken.com/sg/F1
- Conjure up the F1 car avatar to reveal instantly if you’ve won tickets to the Heineken® Pre-Race Party