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Singles’ Day Sales 2021: The Sale Date That’s Even BIGGER Than Black Friday

Here's why Singles' Day on 11.11 is the best way to get more bang for your buck this holiday season

Introducing the annual sales date that’s even BIGGER than Black Friday

Remember the intensity of Black Friday sales gone by? Long lines and gargantuan crowds; vying to get the very best prices? What if you could avoid all of that while still snagging the best deals this year?

Singles’ Day, also known as the 11.11 Sales or Double 11, is your chance to beat the crowd to get your holiday shopping done way before everyone else does on Black Friday or Cyber Monday, for that matter. With the holidays coming up and Covid restrictions ongoing, here’s why it pays to shop online on or before Singles Day itself:

What is Singles’ Day? 

Singles’ Day falls on 11 November every year. It began as a Chinese “anti-Valentines day” holiday to celebrate singlehood.

Multinational technology company, Alibaba, then turned this day into the largest physical retail and online shopping day in the world in 2009. In 2018, Alibaba racked a whopping 213.5 billion yuan ($30.7 billion USD) of sales during Singles’ Day. Since then, the sales kept increasing and other online merchants in other parts of Asia – Lazada, Shopee and Qoo10 – followed suit.

Singles’ Day isn’t that much different from other big shopping bonanzas like Black Friday and Cyber Monday (which typically fall end-November after American Thanksgiving), but one thing that sets it apart: the scale – there’s a near endless stream of items and brands to shop for. Don’t believe us? Keep on reading!

Given that Singles’ Day falls in early November, it’s a good way to escape the online Hunger Games that are to come this Black Friday and Cyber Monday and snag all your deals early. Also, given the Covid-19 physical restrictions, can you even imagine how it’ll be like when everyone is shopping online? (Think lag times, snapped-up-in-seconds disappointment or, worse, website crashes.)

Sales to look out for this 11.11

1. Shopee

11.11 is not the same with Shopee – the nation’s largest ecommerce platform offering daily sales and even greater savings during Singles’ Day. Find everything you’ll need on Shopee, from electronics, household items, cosmetics and more.

Think that’s all? Shopee is also having an 11 Days of Giveaways series where you can stand a chance to win prizes like an Espresso Coffee Machine or a UMD Ergonomic Chair. You may even be one of two lucky winners of a Mercedes-Benz GLB (worth $500,000) this Singles’ Day, too.

Available at Shopee.

2. Lazada

In addition to slashing prices and regular deals, ecommerce powerhouse Lazada is another one to look out for this Singles’ Day. Offering up to 90 percent off its products, vouchers of up to $1,111 worth are up for grabs, too.

If you think giveaways can’t get any crazier, Lazada takes it up a huge notch by offering a grand prize of a condominium unit (worth 1 million dollars) this 11.11!

Available at Lazada.

3. Decathlon

decathlon singles day sales

The go-to for sporting goods, gym equipment and everything athleisure – you’d want to mark your calendars for the Decathlon 11.11 sales this Singles’ Day. Get up to 70 percent off clearance items from now till 11 November and snag a couple of $11 gift vouchers on 11 and 12 November when you shop at Decathlon.

It’s 11-11 Sports Kit Bundle Deals might also tickle your fancy this year.

Available at Decathlon.

4. Innisfree

K-beauty skincare brand Innisfree has also recently introduced its newest line of Holiday Skincare Collection (see above) and will be going on sale for 20 percent off this 11 November (exclusively on Lazada, from midnight to 2 a.m.).

You can also enjoy price slashes of up to 78 percent on other essentials during then, too.


singles day sales zalora

From now till 14 November, you’d not want to miss ZALORA’s exclusive Singles’ Day sales. Enjoy up to 80 percent off items and even secure free shipping (for a limited time only on 11 November).

Top five spenders also get to win up to $1,111 worth of Grab vouchers or a 4D3N cruise package with the Royal Caribbean worth $1,600.

Available at ZALORA.

By Willaine G. Tan, November 2021

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