What inspired Sumedha and her co-founder Shireen to create Kinderpass in 2012? Two words: mum guilt.
The pair of young mothers were struggling to find balance between family and work. Sumedha, who moved here from Delhi in 2006, had already been working in marketing at Procter & Gamble for nearly a decade.
“We do always want to give the best experiences to our kids, but some of these experiences are not always affordable,” explains Sumedha, who had unsuccessfully searched for cost-conscious enrichment and bonding activities to share with her then-infant son. So, the two women came up with Kinderpass, an app with more than 1,200 activities for parents to do with their children.
Today, KinderPass serves more than 35,000 families in more than 2,000 cities across the world, and Sumedha is a mum of two – Rishaan, 8, and Nandini, 4 – with her husband Mahesh. The irony of her current situation? “Somehow, time with spouse and family takes a backseat over the million other to-dos,” she confesses, noting that Covid-19 threw the company some curveballs.
But, Kinderpass quickly pivoted – hence Sumedha’s own Most Innovative Award for Business Transformation win. Plus, she points out, “Parents were looking for more at-home learning solutions since families were at home and could not go out.”
About The Finder Expatpreneur Awards
In 2017, The Finder debuted its first-ever Expatpreneur Awards to honour foreign-born entrepreneurs running successful expat-owned businesses in or from Singapore. In 2019, 22 expats were awarded for their tremendous dedication. This 2020, a new batch of 19 winners has been unveiled! All of them have one thing in common: Their brands help people “live well in Singapore” – The Finder’s core mission.
By Jashleen Kaur, The Finder Issue 303
More on The Finder:
Meet The Winners And MORE! All About The Finder’s Expatpreneur eAwards 2020
Who Won The Finder’s Expatpreneur Awards 2019? Find Out Here!
About The Finder’s Expatpreneur Awards 2018
Expatpreneur Awards 2017: Meet The Succesful Expats And Expat-Friendly Businesses In Singapore