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Expatpreneur Awards 2021: Meet The Master Of Gentlemen Grooming, Keith Power

Ever known what it's like to be styled like a noble man?

Keith Power, Founder + CEO of Jermyn Street

jermynstreet.com.sg | FB: @jermynstreetSG | IG: @jermynstreet

If you’re looking for someone who knows the ins-and-outs of high-end men’s grooming, you won’t find anyone more qualified in Singapore than Keith Power. Jermyn Street, the handsomely appointed gentlemen’s barber shop he founded in 2014, is the only overseas member of a prestigious London-based association meant to preserve British heritage of this rarefied variety. As judge Michelle McFarlane points out, Jermyn Street is “unique compared to any other barber shop here”.

(image: Willaine G. Tan)

Keith gained this street cred while living in London and rubbing shoulders with an esteemed clientele, as a sales rep for a fine food purveyor. Beyond that, he says he picked up invaluable experience in running his business through past corporate roles such as being the APAC managing director at a Dutch multinational company that first brought him here in 2008. “My corporate work taught me vital business knowledge and imparted leadership experience,” shares Keith.

(image: Willaine G. Tan)

A father of two, he says it’s important to him to carve out time for himself. After all, self-care is about more than just focusing on appearances – even for a man whose livelihood is based on grooming others. “I go on hikes and walks extensively,” says Keith, adding, “I never eat convenience food and rarely, if ever, fast food.”

Read more about the story behind Keith’s royals-worthy men’s salon here.

Started in 2017 by The Finder, the Expatpreneur Awards are intended to honour hard-working, successful, community-minded foreign-born business owners in Singapore. All winners must exhibit how their businesses help people “live well in Singapore” – The Finder’s own mission. This year, marks the fifth annual awards. Find out more here.




By Willaine G. Tan

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