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Expatpreneur Awards 2021: Get Stylish In The Tropics With Tiffany Maughan

Read how Tiffany brings affordable luxe fashion for the tropics to her customers while focusing on sustainable, ethical fashion.

Tiffany Maughan, Owner, Founder, CEO + Designer, Shopping At Tiffany’s

shoppingattiffanys.com | FB: @shoppingattiffanys | IG: @shopping_at_tiffanys

Tiffany Maughan is no stranger to the fashion industry. While studying business management and fashion design in Australia in her 20s, she worked as a store manager for Aussie fashion brand Sportsgirl, before landing a job as an in-house model.

“I was involved in all areas, from marketing, design and modelling to liaising with buyers’ agents,” recalls Tiffany, who went on to live in fashion capitals London and Tokyo.

(image: Tan Si Ying Vanessa)

Tokyo is where the stylish global citizen first established her brand, Shopping at Tiffany’s. That was in 2001. She brought it to Singapore in 2006 to meet a need she saw here. “I felt there was a gap in the market with the choice of clothing – it was either low- or high-end, with not much in between,” says Tiffany, whose brand
focuses on fashion for a tropical climate.


The products are refreshingly affordable. They typically start from $69 for tops, $85 for dresses and $89 for glamorous jumpsuits and more ornate evening dresses. Beyond saving shoppers money, the mother of three is committed to saving the earth. Her personal label Kenz & Kate is both fair trade and ethically produced.

Though she values the freedom of being her own boss, Tiffany says – in another life – she’d want to be a real estate agent. “I love the housing market,” she enthuses. “Selling is in my blood and meeting people is what I love to do.”

Read more about the story behind Tiffany’s chic and stylish boutique here.

Started in 2017 by The Finder, the Expatpreneur Awards are intended to honour hard-working, successful, community-minded foreign-born business owners in Singapore. All winners must exhibit how their businesses help people “live well in Singapore” – The Finder’s own mission. This year, marks the fifth annual awards. Find out more here.

By K Praveena

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