• SG Magazine

We do our best to be accurate. But, due to Covid, conditions change quickly. Please double check published details to avoid disappointment.

Look Fashionable for Less

Get to know these under-the-radar brands that your wallet will thank you for.


1. Stylestalker

Best for: Form-fitting jackets and dresses

Price range: From $139 for a top

Shop at: http://stm.cool-find.com

Can’t get enough of repeating prints? Check out this Sydneybased label for bustier dresses and cropped tuxedo-style jackets in a mesh print. We love the extra details too, like the flouncy mermaid hem on this dress and the diagonal zippers on the jacket sleeves.


2. Sinequanone

Best for: Offi ce-friendly shirts and shift dresses

Price range: From $99 for a top

Shop at: Robinsons The Heeren

If you want pieces that look more tailored, try this Paris-based brand for pantsuits and blazers. It’s also a go-to for trendy office staples like shift dresses and skirt-suits. This season, look out for denim tops, structured A-line skirts and turquoise jewellery that’ll spice up a plain top.


3. Suncoo

Best for: Boyfriend jackets and straight-cut dresses

Price range: From $89 for a top

Shop at: Tangs Orchard

This French label was co-founded by designer Stella Tang, who says that she hails from ancient Chinese royalty. Despite her ancestry, her label is anything but showy. Suncoo is better known for pantsuits with abstract prints, but this season, expect softer styles like maxi dresses and pleated skirts in beige and white. Exclusively available at Tangs Orchard.


4. Jack Wills

Best for: Preppy and varsity jackets

Price range: From $14.50 for a pair of socks

Shop at: #01-19 Raffles City Shopping Centre

This British label has won the hearts of many stylish celebs, from pop princess Rihanna to real-life princess Kate Middleton. Newly appointed creative director Richard Nicoll, who has designed capsule collections for Topshop and Fred Perry, presents his preppy and sporty take on schoolgirl chic in his debut collection. For a varsity vibe, he embellishes hoodies and denim jackets with iron-on patches and bold J and W lettering.


5. KG Kurt Geiger

Best for: Sexy party pumps

Price range: From $129 for a pair of sandals

Shop at: Kurt Geiger at #B2-02 Ion Orchard

This American diffusion label could be your new favourite for affordable and stylish shoes. An off shoot of the main Kurt Geiger line, it serves up plenty of trendy pieces – think embellished espadrilles and platform skater slides that will give your weekend outfits an extra edge. We love the tribal print pumps and faux python sandals – so good for partying in.


6. Finders Keepers

Best for: Structured blazers and boxy tops

Price range: From $99 for a top

Shop at: http://stm.cool-find.com

Count celebrities Jessica Alba and Rihanna, and blogger Aimee Song as fans of this Australian label. The eight-year-old brand, which is recognised for its striking prints, is earning its fashion stripes with a string of prestigious stockists overseas, including Harrods, Asos and Nordstrom. This season, it offers boldly striped pencil skirts and flared pants.


7. Whistles

Best for: Metallic accessories and sharply tailored jackets

Price range: Clothes are from £25 (S$51) for a top

Shop at: www.whistles.com and www.asos.com

Every British fashion editor’s wardrobe must-have in the ’90s was a pair of black tailored pants from Whistles. Fast forward to 2013, and the British label earned a spot at London Fashion Week. It has also become one of socialite Olivia Palermo’s faves. Headed by the ex-brand director of Topshop, Whistles offers bamboo-branch and floral prints on midi dresses and bomber jackets in its latest collection.


8. Twisted Sisters

Best for: Dresses with mermaid hems

Price range: From $145 for a top

Shop at: http://shop.sheshops.com


The co-founder of this brand, Hong Kong-born fashion designer Maria Mark, has gained recognition in Denmark and Germany for her bold details like shoulder pads and feathers at the waist. This season, she

offers sheer flared skirts and dresses with recognition in Denmark and Germany for her bold details like shoulder pads and feathers at the waist.


9. Cameo

Best for: Casual dresses with oversized prints

Price range: From $99 for a top

Shop at: http://stm.cool-find.com

This emerging Aussie label has gained a celeb following among the likes of Jennifer Lopez and Kim Kardashian. The latter was snapped wearing its popular grid-line pattern last season. This time, expect oversized floral prints on relaxed pieces like halter dresses and flared skorts that make great Sunday-brunch wear.


10. The Kooples

Best for: Edgy rock ’n’ roll-inspired shoes and bags

Price range: From $89 for a tee

Shop at: Robinsons The Heeren

Expect a whole lot of studs, leather and floral prints in the label’s Spring/Summer 2015 collection, inspired by the swinging ’60s. Taking its cue from Rolling Stones guitarist Keith Richards and his ex-girlfriend Anita Pallenberg, the French brand does what it does best: combining the best of British dandiness and minimalist French chic.


For more fashionable finds, check out these stylish New Zealand fashion brands!

By Celine Chen, Her World, May 2015

Related Articles

exploring a move