In support of children’s charities around the world, our favourite designers are donating a portion of their profits for the greater good.
Stella McCartney and Angelina Jolie have teamed together to design a capsule collection for Stella McCartney Kids, available now at Kids 21. The collection is inspired by the Disney’ latest film, Maleficent, the newest redux of the 1959 Disney classic Sleeping Beauty—Maleficent is the wicked fairy. Starring Jolie in the title role, it tells the untold tale of why Maleficent’s pure heart turns to stone.
Both super mums, Jolie, the mother of six, and McCartney, the mother of four, make a perfect pair to collaborate on a collection for kids. Designed for boys and girls aged 4 to 14, the collection includes princess-like dresses, sneakers and dark edgy t-shirts, all inspired by the movie’s characters. Best of all, 10 per cent of the sale of each, purchased in Stella McCartney stores and online, will benefit SOS Children’s Villages, a charity, which provides homes for abandoned, orphaned and vulnerable children.
McCartney has also concurrently designed a capsule collection to support Born Free Africa an initiative with a mission to create a world where all babies are born HIV-free. And, as with all Stella McCartney products, nothing in the Maleficent collection is made of leather or fur. This is guilt-free shopping at its best and the fanciful collection will allow kids to live their wildest dreams as their favourite Disney characters.
Bulgari has released a Save the Children pendant based on their iconic B.zero1 design on the occasion of their 130th anniversary this year. This is part of its effort to continue its charitable contribution towards saving the world’s most vulnerable children. The pendant joins the Save the Children ring launched in
2010 which to date has raised over USD27 million for the organisation whose primary focus is improving life-saving healthcare services in poor, conflict-afflicted countries and those suffering from poverty or natural disasters.
With the aim of saving 50,000 newborn children and their mothers, the Italian jewellery brand has set the bar high. Bulgari’s financial commitment has already helped children in 23 countries and enabled Save the Children to roll out large-scale education programmes and create innovative new approaches to benefit children. The charity has also been able to train 18,000 teachers across Europe, North America, Latin America, Africa and Asia.
Renowned photographer Fabrizio Ferri has photographed over 190 celebrities, wearing the jewellery, and who’ve pledged their commitment to the cause. Recent new faces joining the campaign are Jon Hamm, Eric Bana, Naomi Watts, Jeremy Renner and Adrien Brody. They join the long list of Hollywood heavy-weights and musicians, from Sting to Jessica Biel. ■
By Lauren Clarke Jensen, Harper’s BAZAAR Junior Issue, June 2014