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#FinderSGFaves 2019: Shop For EXCEPTIONAL Kids Clothing At This Singaporean-Owned Store

When Audrey Ng and her sister Carol’s search for high-quality, beautifully designed children’s clothing for Carol’s first daughter turned up empty, the duo did what few others would even think to do: They began designing and selling their own children’s wear in 2010.

After testing the market with initial designs tried on Carol’s daughter and children of friends, Audrey and Carol opened The Elly Store at Cluny Court in 2012.

Find out more about the co-founder of The Elly Store, Audrey Ng, here!

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By Sara Lyle Bow, Muneerah Bee, Melodi Ghui + Christopher Ong Ujine, The Finder Issue 300, September 2019 

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TFS 300

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