“I was a rebellious kid back in secondary school, but it shaped me into someone who is not afraid to be different when I grew up,” shares self-proclaimed “bad girl done good” Jaslyn Chan, who founded IUIGA three years ago.
Based on the premise that providing universally accessible goods at affordable prices doesn’t require compromising on quality, IUIGA began as an e-commerce enterprise. Jaslyn’s objective? To remove traditional retail product price markups by working with manufacturers directly, and selling the goods to consumers online.
By Sara Lyle Bow, Muneerah Bee, Melodi Ghui + Christopher Ong Ujine, The Finder Issue 300, September 2019